Beijing time on October 24th evening news, IDC released today reported that the third quarter of this year, the world's smart watches suffered growing pains, shipments fell more than 50%.
IDC data show that the third quarter of this year's global shipments of smart watches is only 2 million 700 thousand, and 5 million 600 thousand for the same period last year compared to the decline of 51.6%.
But IDC also pointed out that smart watches in the third quarter of 2015 shipments are so high, thanks largely to Apple Watch was the first large-scale distribution through retail channels. In the third quarter of this year, the two generation of Apple Watch listed only a few weeks long. Compared with the estimated last summer 3 million 900 thousand apple watches shipments fell 71.6% this year.
IDC wearable team manager Ramon Lamas (Ramon Llamas) said: "the third quarter sales of smart watches a significant decline reflects the platform and manufacturers are doing adjustment. Apple released a new version of the watchOS system, but until the end of September along with the two generation Apple Watch were introduced."
Google Android Wear 2 platform to delay the launch of OEM partners shilly-shally, what is before the Christmas shopping season, or after the launch of a new smart watch? In September, Samsung released the Gear S3 at the IFA conference, but has seen no more. The leading manufacturers still rely on the old products to please consumers."
IDC senior analyst Jeters Ublani (Jitesh Ubrani) said: "the situation also shows that the current smart watches are not applicable to all people. Is essential to have a clear purpose, so many manufacturers of products are focused on fitness, because it is very simple. But from a long-term perspective, with different experience is also important. Now, we have seen some early signs, such as the integration of cellular communication function."
The third quarter, apple, Garmin, Samsung, Lenovo and Pebble is the world's five largest manufacturers of smart watches. The third quarter Apple smart watch shipments of 1 million 100 thousand, the market share of 41.3%. In contrast, apple smart watches over the same period last year, shipments of 3 million 900 thousand, the market share is as high as 70.2%.
Garmin shipments of 600 thousand, the market share of 20.5%. During the same period last year, shipments of only 100 thousand, the market share of 2.3%.Shipments rose as high as 324.2%. Samsung ranked third, shipments of 400 thousand, the market share of 14.4%. During the same period last year, with shipments of 400 thousand, but the market share is 6.4%.
Lenovo shipments of 100 thousand, the market share of 3.4%. During the same period last year, shipments of 300 thousand, the market share of 6.2%. The third quarter, Lenovo smart watch shipments fell 73.3%. Smart watches originator Pebble ranked fifth, the smart watch shipments of 100 thousand, the market share of 3.2%. During the same period last year, shipments of 200 thousand, the market share of 3.3%.